GEP V portfolio company Intermate Group strengthens its social media marketing service portfolio with the acquisition of advertace

  • Sustainable deepening of expertise in paid advertising
  • Holistic full-funnel marketing through the combination of creative content, influencer partnerships and paid advertising campaigns
  • Increasing efficiency in social media marketing through AI and data-driven analyses

Intermate Group GmbH (“Intermate”), one of the leading social media and influencer agencies in Europe, is expanding its expertise by acquiring the social performance agency advertace GmbH (“advertace”). The strategic partnership strengthens Intermate's leading market position in the DACH market and enables the targeted expansion of the paid advertising business. Advertace will strengthen the Intermate team with around 40 talents and will remain independent under the management of Managing Director Ann-Sophie Sell. The co-founder and previous sole shareholder Johannes Hirsch will hand over his operational management role and will remain associated with advertace and Intermate in a friendly and advisory capacity.

New standards & holistic social media marketing from a single source

Through the acquisition, Intermate is addressing the growing demand for measurable and scalable results in social media and influencer marketing. The strategic partnership brings significant benefits to clients and sets new standards in the industry. The integration of expanded paid services enables Intermate to offer the entire social media marketing funnel and even more comprehensive services from a single source: from creative content and influencer partnerships to targeted advertising campaigns that ensure maximum reach and efficiency. The acquisition of advertace also enables customers to achieve their ambitious sales and conversion targets.

Data-driven approach for successful campaigns

Intermate and advertace are jointly focusing on data-driven innovation. Intermate's AI platform decodes social media success patterns, while advertace optimizes paid ads through detailed parameter analysis. By bundling these competencies as well as the future development and continuation of the joint data-driven approach, Intermate is further expanding its position as a leading provider of holistic social media marketing in the DACH market.

Alisa Sljoka, Managing Director of the Intermate Group, explains: “Intermate and advertace will jointly develop innovative products that are directly tailored to the needs of our customers as an integrated solution. This holistic approach combines creative social media campaigns with efficient conversion strategies that are seamlessly integrated into our clients' marketing strategies.”

Ann-Sophie Sell, Managing Director of advertace, emphasizes: “advertace is not simply expanding the Intermate portfolio - together we can offer brands outstanding strategic, creative and tactical services and use social media in all its facets at the highest level. This partnership is unique - we are shaping the future of social media marketing and investing in the ongoing success of our clients.”

Intermate was advised on this transaction by Milbank (legal and structuring) and RSM Ebner Stolz (finance and tax). Advertace was advised by Jens Nolden/Technology Return (M&A) and Görg (legal).

About Intermate Group

With over 170 employees and offices in Berlin, Hamburg and Cologne, Intermate is one of the largest social agencies in DACH. With its own production company Truemates, its own content studios, a holistic and proprietary influencer technology and the influencer and social agency Intermate, the group was able to establish a leading position in the social media market with its strong focus on creators. With a direct connection to the platforms and using its own technological infrastructure, the Intermate Group offers the entire value chain on social media from a single source: influencer campaigns, creator-centric social media management, content production and performance ads. With its own media inventory and its own formats, such as the TikTok show Daily Pie with over 1 million followers or the VERTIES, the “Oscars” of the TikTok creators, the Intermate Group can incorporate first-hand social expertise into the strategies and concepts of its customers. These now include companies and institutions such as o2 Telefónica, Beiersdorf, Volkswagen, the Federal Ministry of Health and ALDI Nord.

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About advertace

Advertace offers holistic performance marketing and increases the success of its clients with its proven growth strategies. In-depth expertise in the areas of paid social, Google advertising, content strategy, UGC ads and ad creative as well as an innovative setup including BI and tracking dashboards enable outstanding success for brands. With “data-driven creativity”, advertace sets benchmarks in the market of performance agencies.

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