About Albrecht & Dill
Albrecht & Dill Cosmetics ("A&D") is a leading marketing and distribution service provider focusing on fragrances in the luxury and drugstore segments. A&D is the link between independent brand manufacturers and the highly fragmented retail sector. The company benefits from the increasing consumer demand for luxury and individualization, the need for greater retail differentiation, and the growth of the luxury segment on the one hand and the drugstore segment on the other. The service spectrum ranges from brand building, campaigns, POS marketing, PR, and the logistics chain to direct sales with access to almost 1,500 POS in stationary retail and online shops.
The strategy
With our support, A&D intends to continue its successful growth story by continuously expanding its brand portfolio and retail network, further strengthening its sales function, and entering related product areas. In addition, the company plans to play an active role in the consolidation of the market.